SEO stands for SEARCH ENGINE OPTIMIZATION. In the era of the Digital world SEO word is very familiar to those people who want to enter in Digital Marketing or who have already entered.
If we Say Digital Marketing starting Alphabet starts with ‘S’. then Nobody is objected on this because from starting word S it will make SEO.
Here you will learn all the basic expectations of SEO. So let’s make Seo’s technical Definition into simple words.
SEO is known for Organic Search means whatever search on Google, Bing, or any other search engine that search engine gives results on your search basis that’s called SEO.
For example-
Let Astin want some casual shoes they don’t know where he get a good pair of casual shoes in his budget. Then they have an idea to ask GOOGLE.
Best brand for casual Shoes
As per Austin, they searched on the Google search engine “Best brand casual Shoes” and Google fulfilled your request what you demand for.
In SEO, Some Technical words are used like Crawling, Indexing, SERP, etc We can cover everything here but in a simple way.
So here is the list of what you learn here -:
1- Benefits of SEO
2- Type of SEO
3- How Does Seo work?
4- SEO Ranking Factors
5- How Seo differs from SEM & PPC
6- On- Page Optimization
7- Off- Page Optimization
8- Technical SEO
9- How to do Seo?
10- SEO Tools
What are the Benefits or Importance of SEO?
Have you asked one question yourself What is the purpose of Google as a search engine or what is the purpose of the Internet that we are using today?
If not then ask yourself and you will get an answer easily. The answer is very simple for Business.
In the Digital Era, Your need or question every answer has GOOGLE BABA “Yaha Sab Milta hai “
If you are a businessman and you want to sell something online what’s your first thing to do?
Promote my business and get sell. But how you will promote online your business?
The Answer is with the help of the website.
Austin raised a question –
If making a website and getting a sale through it. It’s a very simple process but how do the customer know what products you have sold through the website and how they find your business?
If you are reading this blog. Then last question Austin asked repeated that question. Then you will know the real power of SEO and the magic behind the importance of SEO.
So break this question into three parts and get the best answer for it.
The first part of the question is making a website and selling through it.
Yes, It’s easy but you have to understand that everything has a process. If you follow the process you will get the results.
The Step by Step Process.
1- Select Domain Name
2- Select Hosting Service
3- Making the website
4- Listing your products or services on your website
5- Promote your Business (Either Organically or Paid )
6- SALE
Second Part of the question – How does the customer know what product you have sold through the website?
The answer you will get on the process of first question number 5 is Promote your business (Either Organically or Paid)
For Organically Process you must follow SEO Rules
For the Paid Process, there is no Rule (Just kidding )
Note: Everything has a set of rules which have to be followed.
Now the Third Part of the Question is the importance of SEO.
Type of SEO:-
To Rank any website there are some Seo facets must follow or you can say without following them you are lost at sea.
The major Seo types
On-Page SEO- OnPage relies on website High-quality content, Content structure, Keywords, HTML Tags, etc
Off-Page SEO- Off-Page rely on other recommendation like other website backlinks, internal linking, and the reputation of MVP.
Technical SEO – Technical SEO relies on the overall site performance like SSL, UX, Mobile Responsive, Structure, etc.
These types are also important for the process of ranking websites:-
Local SEO- Local SEO is very useful for ranking on local Google searches through Google Maps, Google My business optimization, reviews, local listing, etc.
Image SEO- Image search is the mix of on-page and technical SEO which helps to rank in the Google image search.
Video SEO- It relies on all three major SEO types on-page, off-page, or technical as well to rank video in YouTube or Google video results.
How Does SEO Work?
In SEO three words are most important SERP, CRAWLING, INDEXING and Some supportive words also work in the process of SEO like Google Algorithm, Ranking, etc
Let’s understand briefly how these words relate to the SEO working process.
SERP – Search Engine Result Page is the dashboard where you can put any details or questions and you will get answers displayed on that dashboard according to the ranking of the website.
Crawling – Web Crawlers or Spiders basically (Google Bot ) that follow your command which you put on the SERP on that request crawler has to find the best result based on Indexing or ranking.
Indexing – Indexing depends on your query and what you have entered on the Google search. Google crawlers must give you the best results on the first page of SERP and so on.
Algorithm – When a user enters a search query, Google’s algorithm processes the query and retrieves relevant results from its index.
Ranking- On the SERP Google ranking depends based on search queries of relevance quality content, keywords, user experience, etc.
SEO Ranking Factors – :
Everyone wants to get top rank either in school, field, or Google Search. But not get to everyone it only takes those who learn and practice what they learn.
There are 100 Google ranking factors but out of 100 there are some major factors for those who care about their business.
As per firstpagesage: these are the most important Google ranking factors according to their weight.
1-high-quality content (26%)
2-Keywords in meta title (17%)
3-Backlinks (15%)
4-Niche expertise (13%)
5- User engagement (11%)
6-Internal links (5%)
7-Mobile-friendly/mobile-first (5%)
8-Page speed (2%)
9-Site security/SSL certificate (2%)
10-Schema markup/structured data (1%)
11-Keywords in URL (1%)
12-Keywords in H1 (1%)
As you see these 12 majors can impact your ranking on the Google search index. But you also do not ignore the other ranking factors which not included in the list and may be all that combined and not get weighted more than 1 or 2% but it doesn’t mean that they have no relevancy they are equally important as like high quality important in the ranking factors.
How to do SEO?
After all, they know about basic SEO and technical SEO.
The main point is how to do it or apply SEO in the practical form so the rank in the Google search engine improves.
Now Starts with
On page Seo – In the On-Page Seo all the 100 % control is on your hand to improve your rankings in the Google search.
1- Starting with Keyword Research
2- High-Quality Detailed Content
3- Placing Right Keywords
4- Optimize Title
5- Optimize Meta Descriptions
6- Image Optimization
7- Internal Link and External links
On-Page SEO (Keyword Research)- The first step in Search engine optimization is Keyword research. Keyword research is a very important process in SEO because if you want to target the right audience for your business on the website as a visitor or website traffic.
